Case Study: Vitamin Water drives playful brand engagement with Telescope's toll-free experience

Consumers who purchased ‘Lemon Squeezed’ Vitamin Water could call a toll-free number 833 477 8339 on the bottle (833 4 squeeze). No explanation, no nothing. Delightfully mysterious

Vitamin Water partnered with Telescope to create a fun, mysterious audio experience for consumers who bought Lemon Squeezed Vitamin Water. The brand wanted a simple way to spark curiosity and engage people through packaging and out-of-home marketing, using Telescope’s toll-free product.

Telescope implemented a toll-free number printed on bottles and promoted in OOH ads, inviting callers to hear an equally mysterious experience instead of a direct answer. The campaign drove a very active, engaged audience and was described as highly successful, meeting all client requirements and boosting participation and brand awareness.

Vitamin Water