Case Study: Comerica Bank boosts Detroit fan engagement with Telescope

Comerica Bank gathered Detroit sports fans to compete in #DetroitsBiggestFan by leveraging various Telescope products and creating a custom fan-centered hub for all things Detroit sports

Comerica Bank wanted to rally Detroit sports fans around the search for #DetroitsBiggestFan and create a fun, citywide contest that could capture fan passion across the Lions, Red Wings, and Tigers. To support the campaign, Comerica Bank worked with Telescope and used products including a custom fan hub, content creation, voting, fan feed, UGC, and social sweepstakes tools.

Telescope built a fan-centered microsite where participants could submit game-face photos, check in at games or events, and explain why they were Detroit’s biggest fan, while others voted to determine the winner. The campaign also featured invite-only trivia events and on-site fan experiences, helping generate engagement, social buzz, and a grand-prize winner chosen from the most-voted fans; the prize package was valued at $15K.

Comerica Bank