Case Study: Coca-Cola boosts FIFA World Cup fan engagement with Telescope

Coca-Cola drives World Cup fan engagement with Telescope using 9-item teaser feeds and live digital autographs

Coca-Cola engaged Telescope to create a social campaign focused on user-generated content and engagement around their sponsorship of the 2018 FIFA World Cup. The challenge was to aggregate fan content from the global Trophy Tour and create a unique, interactive live streaming experience to connect with their audience.

Telescope implemented its Fan Feed to pull photos from Facebook and Twitter into a single location on Coca-Cola's landing page. For a live event, Telescope used its Live Studio and Autograph products to enable artist Jason Derulo to answer questions and sign digital autographs for fans on a Facebook Live stream. The solution successfully aggregated content from the tour and the unique interactivity of the Autograph product dramatically increased engagement, making fans feel special.

Coca-Cola