Case Study: Citizens Bank boosts runner and fan engagement with Telescope

Citizens Bank boosts Mile 16 fan engagement with Telescope in real time

Telescope partnered with Citizens Bank and Octagon to address the challenge of boosting engagement for supporters and providing a motivational boost for runners at the TCS NYC Marathon 2025. The bank, as a sponsor, wanted to create a memorable and dynamic fan experience at the Mile 16 Cheer Zone to energize participants during the iconic race.

To meet this challenge, Telescope implemented a custom solution featuring a Social Wall and a bespoke uploader form. This allowed friends and family to submit song requests, personal messages, and selfies, which were then displayed in real-time on a giant LED screen for the runners. The Telescope team provided on-site moderation and support to ensure a seamless and positive experience. This initiative successfully delivered a real-time engagement experience, uniting in-person and remote supporters to create a high-energy, memorable moment for all involved.

Citizens Bank