Case Study: CBS engages fans and powers a music competition with Telescope

CBS powers a 14-finalist fan vote for CBS Mornings with Telescope

CBS partnered with Telescope to launch the CBS Mornings Mixtape Music Competition, a UGC contest challenging viewers to create a cover of "I Can See Clearly Now." Their goal was to generate audience engagement and source content for a new show segment, utilizing Telescope's Standard Vote and UGC products to manage the process.

Telescope implemented a two-phase solution featuring a custom microsite. This site hosted an uploader for video submissions and an online voting system where the public could vote for semi-finalists with a daily vote limit. The solution included moderation, judging support, and legal fulfillment. Telescope's efforts resulted in a wide variety of talented submissions, strong voter engagement driven by on-air promotions, and a significant expansion of the client's marketing reach through user opt-ins.

CBS