Case Study: CBS boosts fan engagement and verified voting with Telescope's Standard Vote

CBS boosts Big Brother voting engagement with Telescope and 5 extra votes per fan

CBS turned to Telescope to power the fan-driven online vote for their hit show Big Brother, seeking to increase engagement and reward users. They utilized Telescope's upgraded Standard Vote product to create a more interactive voting experience for their audience.

Telescope implemented its Standard Vote solution, which featured new rewards like earning extra votes by watching ads and achievement badges for social sharing. This drove significant fan engagement, increased visitors to the CBS show page on Paramount+, and generated a substantial number of marketing email opt-ins, all managed through Telescope's Campaign Manager platform.

CBS