Case Study: Carnival Cruise Lines drives record-breaking live stream engagement with Telescope

Carnival Cruise Lines Bill the Mystical Sloth Full production of interactive Facebook live stream with Q&A and comments to screen

Telescope partnered with Carnival Cruise Lines and Wildlife to support the launch of the Bill the Mystical Sloth campaign, aiming to create a fun, high-engagement experience that could attract new audiences and shift perceptions of the brand. The challenge was to turn a summer-themed promotion into an interactive live event that would entertain viewers and encourage participation, using Telescope’s full production services and Facebook Live streaming.

Telescope produced a 4-hour interactive Facebook Live stream with on-site camera switching, internet support, custom graphics, comments-to-air, polling, lower thirds, and scrolling ticker elements through its Live Studio platform. The event became Carnival Cruise Lines’ best-performing stream to date, generating nearly 1.5 million live viewers, 7 million total reach, 860,000 organic reach, and 25,000 social shares, with positive reactions reaching 99.8%.

Carnival Cruise Lines