Case Study: Capital One maximizes sponsor value with Telescope’s fan voting experience

Capital One delivers 10 guaranteed seconds of engagement with Telescope

Telescope built a fan voting platform for the 2026 ESPYs, which was presented by Capital One. The challenge was to integrate the sponsor directly into the voting experience to maximize value and exposure, moving beyond traditional digital advertising placements.

The solution embedded Capital One into the voting flow across four unskippable touchpoints, including persistent logos and required interstitials. This approach delivered 100% viewability and 10 seconds of guaranteed engagement per completed vote, structurally outperforming standard benchmarks. Telescope's design ensured high completion and repeat engagement rates, steadily raising brand recall for the sponsor.

Capital One