Case Study: BET boosts fan engagement for Hip Hop’s 50th Anniversary with Telescope

BET boosts fan engagement over a 6-week voting campaign with Telescope

BET partnered with Telescope to create an engaging voting experience for its "Greatest Rap Crew of All Time" campaign, a key part of its celebration of Hip Hop's 50th Anniversary. The challenge was to run a six-week interactive vote to determine a winner that would be revealed at the BET Awards, requiring a solution that could manage a multi-round bracket and leverage multiple voting platforms to maximize fan participation.

Telescope implemented its Bracket Vote and Battle Poll products, allowing for a staggered rollout of matchups and enabling fans to vote via the bracket on BET's site, embedded polls, and through Twitter and Instagram comments. This multi-platform solution was a resounding success, generating significant buzz and keeping fans hooked throughout the campaign. Telescope's solutions successfully drove high engagement for BET and created an interactive experience that celebrated the anniversary.

BET