Case Study: Tyler Robinson Foundation boosts fundraising reach with Telescope Live Streaming

Benefit concert featuring the band, Imagine Dragons, via Facebook Livestream with custom graphics and donate button

Tyler Robinson Foundation, the nonprofit founded by members of Imagine Dragons to support families dealing with pediatric cancer, wanted to expand its annual fundraising efforts and reach a wider audience. It partnered with Telescope and used Telescope’s Live Studio platform to stream a live acoustic performance by Imagine Dragons on Facebook.

Telescope delivered a Facebook Live broadcast with custom on-screen fundraising graphics and Facebook Donate integration to encourage real-time giving and sharing. The campaign generated 1.3 million views, reached 6,042,000 people, and attracted 965,548 unique viewers, while also earning recognition as a 2016 Shorty Social Good Awards finalist.

Tyler Robinson Foundation