Case Study: BBC Studios drives real-time fan engagement with Telescope's live second-screen app

BBC Studios' The 1% Club hits #1 free app in the UK with Telescope

BBC Studios partnered with Telescope to create a live play-along companion app for their hit quiz show, "The 1% Club." The challenge was to develop a synchronized second-screen experience that would allow home viewers to feel like they were part of the live television broadcast in real time.

Telescope built and managed a native app using its Campaign Manager platform, enabling fans to answer questions simultaneously with the on-air contestants. The solution was a major success, becoming the #1 free app in the UK for multiple weeks with over 1 million downloads. It also delivered high retention rates and millions of sponsor impressions per episode for their partner, Superdrug.

BBC Studios