Case Study: Barrett-Jackson Auction Company drives fan engagement and sponsor value with Telescope

Barrett-Jackson Auction Company drives over 90% question completion with Telescope

Barrett-Jackson Auction Company partnered with Telescope and its Predictor product to create an engaging experience for car enthusiasts, capture fan data, and provide a unique sponsorship platform for their partner Dodge.

Telescope implemented its Triple Play with Leaderboard product, allowing users to predict auction prices for twelve cars across four events. The solution drove significant fan engagement, resulting in an increase in new users for both Barrett-Jackson and Dodge, time on site that exceeded industry standards, and a question completion rate of over 90% for each event.

Barrett-Jackson Auction Company