Case Study: National Geographic drives massive engagement for Savage Thanksgiving with Telescope's Facebook Live production

An engaging and wild live stream to drive promotion around the next season of Savage Kingdom

National Geographic teamed up with Telescope to boost engagement around the launch of the second season of Savage Kingdom. The goal was to create a memorable live stream that would promote the series while bringing audiences into the experience in a more interactive way, using Facebook Live Streaming, Live Studio, and full production services.

Telescope produced a four-camera Facebook Live event from the Columbus Zoo where lions were served a Savage Thanksgiving dinner, and added Live Studio polls plus comment-to-air features so viewers could participate in real time. The campaign delivered 594,000+ views, 8,200+ reactions, 3,900+ comments, and 1,400+ shares, and earned recognition as a 2018 Shorty Awards finalist and a 2018 Clio Awards Entertainment Silver winner.

National Geographic