Case Study: American Music Awards drives millions of fan votes on Discord with Telescope

American Music Awards drives millions of votes in 3 weeks with Telescope

The American Music Awards (AMAs) sought to engage a new audience by launching a "Favorite K-Pop Artist" fan-voting category on Discord. To bring this initiative to life and validate the votes, the AMAs partnered with vendor Telescope and its Campaign Manager product to manage the data and ensure an accurate count.

Telescope implemented a solution that managed all the data flowing through the custom Discord app via an API. The results were impressive, with millions of votes registered through this new channel. The campaign attracted over 133,000 unique members to the AMAs Discord server, which maintained a six-figure membership and continued daily engagement long after the voting period ended.

American Music Awards (AMAs)