Case Study: American Idol achieves real-time live voting and fan engagement with Telescope

American Idol - Customer Case Study

Telescope worked with American Idol on ABC to power real-time voting for the live show. The challenge was to give fans a seamless way to participate across multiple channels during broadcast, while supporting live on-air results and an engaging second-screen experience.

Using Telescope’s custom online vote, native app, and SMS/text-messaging products, fans could vote via the app, ABC’s website, or text messages, while also exploring interactive features like photo uploads, fan feeds, and polling in the native app. Telescope delivered verified results during the live broadcast and supported a first-ever simultaneous vote across all U.S. time zones, helping American Idol drive high-volume participation and stronger fan engagement throughout the season.

American Idol