Case Study: ABC streamlines local station sweepstakes with Telescope Campaign Manager

ABC utilizes Telescope’s scalable solution to help them create and manage all their local stations’ digital sweepstakes through the intuitive Easy Sweeps product on our Campaign Manager platform

ABC used Telescope’s Campaign Manager platform with the Easy Sweeps product to create and manage digital sweepstakes for its local television stations. The challenge was to provide a scalable, flexible way to launch and control sweepstakes experiences across affiliates while supporting social sharing, multiple sponsorship opportunities, and integrations with existing identity and analytics systems.

Telescope implemented a customizable sweepstakes template within Campaign Manager, integrated it with ABC’s OneID/SSO and Adobe Analytics, and added support for scheduled states, embeddable publishing, and real-time analytics. The solution helped ABC manage campaigns more efficiently and delivered millions of sweepstakes entries over the life of the campaign, with data capture and reporting tailored to ABC’s KPIs.

ABC