Case Study: ABC boosts Oscars Red Carpet engagement with Telescope’s Digital Autograph

ABC drives 1.06M reach with Telescope's digital autograph experience

ABC, a major broadcasting network, faced the challenge of boosting viewership and social awareness for its Oscars Red Carpet Facebook Live broadcast. To achieve this, ABC partnered with vendor Telescope to leverage its digital autograph product, Autograph, aiming to create a unique and engaging real-time experience for fans.

Telescope's solution allowed fans watching the live stream to comment for an autograph. Celebrities on the red carpet used a tablet application to take a selfie, sign it digitally, and send it directly back to the fan as a reply. This activation was integrated into the main broadcast graphics and promoted on social media. The campaign was highly successful, with the live stream post reaching over 1 million people and generating 483,830 video views and 3,900 comments, driving unique engagement for ABC.

ABC