Case Study: Great Southern Wood Preserving elevates its grand opening and earns Emmy recognition with Telegraph Creative

Great Southern Wood Preserving creates 115 new jobs with Telegraph Creative

Telegraph Creative partnered with Great Southern Wood Preserving to promote the grand opening of its new Abbeville Fiber Sawmill, the largest economic investment in the history of Henry County. The challenge was to create a significant and emotionally resonant campaign to mark this historic event and build awareness among the local community, state leaders, and the media.

The solution from Telegraph Creative involved a multi-faceted campaign that began with a video telling the story of the first log delivery to build anticipation. A second video recapped the grand opening ceremony itself. The campaign successfully generated regional media coverage, and the initial video won an Emmy in the "Photographer–Short Form" category. Telegraph Creative's storytelling effectively highlighted the project's measurable impact, which included the creation of 115 new jobs and demonstrated the company's commitment to its hometown.

Great Southern Wood Preserving