Case Study: Espacio Movistar creates a unique immersive visitor experience with Telefónica Tech Smart Spaces

Transforming the new Espacio Movistar in the heart of Madrid

The customer, Espacio Movistar, sought to transform its iconic Madrid building into a premier destination for innovation, technology, and entertainment. Telefónica Tech was engaged to provide its Smart Spaces solutions to create a unique and modern phygital experience for visitors, moving beyond the limits of traditional retail and cultural spaces.

Telefónica Tech implemented an integrated solution featuring an Immersive Cube with LED screens and sensory effects, a Fourth Facade system for visitor journey analytics, and a mobile sales platform for visit self-management. This technological layer enhanced and personalized the visitor experience, making each visit special and solidifying the location as the most emblematic Movistar store in Spain and a one-of-a-kind global space.

Espacio Movistar

Patricia Mestre

Head