Telaria
3 Case Studies
Case Study: Sling TV boosts live sports programmatic ad sales with Telaria
A Telaria Case Study
Telaria & Sling Bring Programmatic To Live Sports on Connected TV
Sling TV, America’s number one over-the-top live TV streaming service, wanted to deliver a premium advertising experience during live sports in CTV while reaching cord-cutters with brand-safe, measurable inventory. To meet this challenge, Sling TV worked with Telaria and its Video Management Platform for live TV and programmatic ad delivery.
Telaria created private marketplace deals with day-parts and live sports targeting, using CTV features like enhanced ad pods and audio creative review to replicate a broadcast-quality experience. The partnership drove a 51% rise in programmatic ad sales for Sling TV during the 2017 NCAA Men’s Basketball tournament, and by 2018 programmatic ad sales were 10.5x higher than in 2017.
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