Case Study: Netmums achieves 275% eCPM growth with Telaria

How Netmums Increased eCPMs by 275%

Netmums, the UK's largest parenting website, faced the challenge of navigating the rapidly growing and complex video advertising landscape. Seeking a technology partner with deep video expertise, they chose Telaria and its Video Management Platform (VMP) to gain better control over their monetization and access new demand partners.

Telaria implemented its solution by guiding Netmums through the video ecosystem and setting up their first Automated Guaranteed campaign. The results were immediate, with the campaign delivering a triple-digit percentage growth in net revenue and a significant 275% increase in eCPMs compared to the prior two months.

Netmums

Bal Singh

UK Programmatic Sales Director