Case Study: a leading pet products service company improves promotion planning and KPI analysis with TekLink SAP Trade Management

SAP Trade Management at the Heart of the Growth Strategy

TekLink worked with a leading pet products service company operating in more than 70 countries and serving over 14 million households. The company needed a more unified way to handle customer and trade promotion planning, along with structured analysis of promotional and non-promotional KPIs, actuals integration, trend analysis, and pricing impact analysis.

TekLink implemented SAP Trade Management, using SAP CBP and TPPM to bring customer and promotion planning into a single platform, supported by SAP BW, SAP Analytics Cloud, SAP CRM, and SAP Basis. The solution provided unified business and promotion views, automated updates to plan and actual data, multilingual planning capabilities, and cloud reporting. As a result, the company reduced manual planning effort, improved KPI management and analysis, increased user satisfaction, and strengthened performance for its growth strategy.