Case Study: American Worldwide Manufacturer achieves 60% cost savings with TekLink's Azure-based Amazon Selling Partner API solution

Improving promotion process with insights collected from Amazon Selling Portal using analytics solution on Cloud

TekLink worked with American Worldwide Manufacturer, a global consumer and commercial products company in the CPG sector, to improve promotion management using data from the Amazon Selling Partner API. The client needed to automate report extraction from Amazon’s complex, evolving API while handling authorization constraints, duplicate data issues, and failed responses caused by strict retrieval rules.

TekLink implemented a cloud-based solution on Microsoft Azure using Azure Function Apps, Azure Data Factory, Azure Databricks, Azure Data Lake, and Azure Data Warehouse to authenticate, extract, orchestrate, restate, and cleanse Amazon Selling Partner API data. The result was a scalable and flexible platform that improved promotion visibility, enabled faster ad hoc analysis, and delivered 60% cost savings through an in-house data retrieval approach.