Case Study: CSM Bakery Solutions achieves sales and margin growth with TekLink's integrated trade management solution

Driving Sales and Margin Growth at CSM Bakery with a Comprehensive and Integrated Trade Management Solution

TekLink helped CSM Bakery Solutions, a major player in the baking industry, address inconsistent promotion planning and a lack of visibility into trade promotion effectiveness. The company wanted better tools and information for key account managers to support trade partner collaboration and improve control over sales and margin management, using SAP BW, ATPM, and SAP Trade Management.

TekLink implemented a comprehensive trade management solution with integrated volume planning, centralized promotion approvals, real-time alerts, and granular reporting across pricing, accounting, funds, and ROI. The result was improved incremental revenue, volume, and internal margin growth, better demand planning and supply chain execution, stronger governance, reduced overspend, and higher productivity through less manual reconciliation.

CSM Bakery Solutions