Case Study: Lindt drives revenue and margin growth with SAP Trade Management and TekLink

Drive revenue and margin growth with SAP Trade Management at Lindt USA

Lindt, the Swiss chocolatier and confectionery company, worked with TekLink to address disconnected promo planning, manual customer planning, limited visibility into baseline versus uplift and ROI, and a lack of integrated reporting between sales trade and finance. The company also needed better customer-level funds planning and a more streamlined execution and settlement process, using SAP Trade Management as the core solution.

TekLink implemented SAP Trade Management to create a fully integrated customer and promotion planning process connected to JDE ERP and SAP IBP DP. The solution gave planners, brokers, and executives visibility into customer and promo P&L, KPIs, funds, ROI, targets, and performance, enabled top-down and bottom-up planning, improved claims and deduction reconciliation, and provided timely reporting for faster decisions.

Lindt

Jaimie Bell

Director of Business Solutions