Case Study: California Automotive Retailing Group boosts customer satisfaction and operational efficiency with Tekion

California Automotive Retailing Group trains staff in 1 day with Tekion

The California Automotive Retailing Group, a multi-brand operator in Northern California, faced the common industry challenges of a disruptive dealership management system (DMS) transition and the need to improve customer satisfaction. They partnered with vendor Tekion to implement its Automotive Retail Cloud platform to modernize their operations.

Tekion provided a remarkably smooth and supportive transition process, with staff becoming fully operational on the intuitive system within a day. The solution delivered a tremendous increase in customer satisfaction scores (CSI), particularly at one flagship dealership, by streamlining customer check-in and checkout processes. Tekion's integrated analytics also enhanced managerial efficiency and staffing forecasts, leading to greater customer retention and long-term engagement.

California Automotive Retailing Group