Case Study: Zipline Ski achieves 16% lower ACOS and increased efficiency with Teikametrics

Zipline Ski Increases Efficiency by Lowering ACOS by 16%

Zipline Ski, a ski-pole and goggle maker founded in 2014 and official supplier to the U.S. Freestyle Ski Team at the 2018 Olympics, needed help with Amazon advertising during a short, highly seasonal ski season. With little in-house Amazon experience, Zipline Ski partnered with Teikametrics to manage their Amazon Sponsored Products advertising full-time and maximize efficiency during peak periods.

Teikametrics restructured campaigns, automated daily bid adjustments, and performed weekly keyword optimization and ongoing spend elimination to align ads with Zipline Ski’s inventory and goals. As a result, Teikametrics helped lower ACOS by 16%, doubled Zipline Ski’s business on Amazon and its website this season, and saw one ski pole reach #1 seller on Amazon during Christmas.

Zipline Ski

Chuck Heidenreich

President