Case Study: Yin & Yang Superfoods boosts ROAS and sales with Teikametrics

Yin & Yang Superfoods Mulch Sees ROI Bloom with Strategic Bidding

Yin & Yang Superfoods, working with agency partner This Way Up, faced stiff competition for its Earthgro mulch while operating on a limited advertising budget. The company needed to maximize return on ad spend (ROAS) and keep CPCs low, making efficient media spend critical. Teikametrics was used to help manage this challenge through its ads management platform.

Using Teikametrics, the team built single-keyword campaigns around high-volume, relevant search terms and set ACoS targets and bid ranges to maintain top-of-page placement at controlled costs. The strategy delivered measurable gains: top search term share increased by over 66%, ROAS improved from 2.03 to 2.16, top product sales rose 20% month over month, and top keyword page 1 presence increased by over 200%.

Yin & Yang Superfoods