Case Study: Wilton boosts seasonal awareness and sales with Teikametrics

Wilton – Satisfyingly saccharine search results

Wilton, the cake decorating and baking company, wanted to generate buzz and increase visibility for its seasonal products while driving both awareness and conversions with Walmart customers. To help address this challenge, Teikametrics supported Wilton’s Walmart Connect advertising efforts, including Sponsored Products and Sponsored Brands campaigns.

Teikametrics added Sponsored Videos to Wilton’s existing holiday campaigns for the Easter season, using top-performing keywords and Walmart Connect keyword analytics across broad, phrase, and exact match types. The video ads helped Wilton stand out in search results and support stronger performance during the campaign period, reinforcing the value of Sponsored Videos as part of a full-funnel strategy.

Wilton