Case Study: Walmart achieves 234% ad sales growth while improving efficiency with Teikametrics

Walmart triples ad sales 234% with Teikametrics

A consumer electronics accessories brand faced challenges scaling its Walmart Marketplace business profitably. Operating in the highly competitive charging cables and power banks category, the brand struggled with intense competition and the need to balance aggressive growth goals with strict profitability targets. They partnered with vendor Teikametrics and its ARI platform to improve advertising efficiency and drive greater market share.

Teikametrics implemented a data-driven strategy using ARI's Campaign Creator, keyword recommendations, and daily budget management tools. The solution focused on goal-based campaigns and continuous optimization. As a result, the brand more than tripled its ad sales to $2.5M, achieving a 234% year-over-year increase. Critically, this growth came with improved efficiency, as their conversion rate increased by 35% and their ACOS was driven down to 30.2%.

Walmart