Case Study: Walmart captures more sales during a high-traffic event with Teikametrics

Walmart captures more sales during a 4-day event with Teikametrics

Walmart sought to maximize sales and visibility for its Home and Hardlines sellers during a competitive high-traffic event. The challenge was to capture a higher share of voice and boost return on ad spend amidst a surge of customers prioritizing essentials. Teikametrics, a Walmart Connect Partner Network Premium+ Tech Partner, was engaged to address this opportunity using its full-funnel advertising strategy and proprietary technology.

Teikametrics implemented a data-driven approach using Walmart's first-party data, launching Sponsored Products, Sponsored Brands, and Sponsored Videos. They performed real-time optimizations, adjusted bids and budgets, and focused on top-performing keywords. The results were significant, with Walmart's data showing a 234% year-over-year increase in attributed sales and a 30% improvement in return on ad spend (ROAS), successfully capturing more sales during the event.

Walmart