Case Study: Walmart boosts profitable ad sales and ROAS with Teikametrics

Walmart boosts ad sales 36% to $282.4K with Teikametrics

The customer, a U.S.-based consumer goods brand specializing in storage and organizational products, partnered with vendor Teikametrics to overcome challenges in scaling its Walmart advertising profitably. Their primary goals were to achieve a target ROAS of 3.5, improve conversion efficiency, and maximize budget utilization, all while navigating the highly competitive Back-to-School season.

Teikametrics implemented a solution utilizing its Campaign Creator and ARI Term Trackers to launch goal-based campaigns and conduct search term analysis. This data-driven approach optimized keyword strategy and budget allocation. The results were significant, with ad sales growing 36% YoY to $282.4K and ROAS improving to 5.8. During the Back-to-School peak, the brand saw a 46% increase in ad sales and a reduced ACOS of 16.8%, demonstrating Teikametrics helped them achieve scalable, profitable growth.

Walmart