Case Study: Marshall eCommerce achieves accelerated Amazon growth and 47% ad-revenue lift with Teikametrics

Teikametrics & Marshall eCommerce team up to accelerate growth on Amazon

Marshall, an eCommerce agency known for building hundreds of brands, needed to scale Amazon advertising and create incremental ad-driven sales while holding ad efficiency steady and prioritizing top keywords and SKUs. To solve this, Marshall partnered with Teikametrics and deployed Teikametrics’ Data Driven Solutions — notably its bid‑automation and machine‑learning Flywheel — to centralize bidding controls and clean up campaigns.

Marshall put campaigns into Teikametrics’ machine‑learning Flywheel and used automated hourly bid optimizations, keyword/SKU cleanup, and real‑time long‑tail exclusion. With Teikametrics’ platform, a toy client saw +47% ad revenue in under 60 days, a +32% POS lift and a $12 improvement in total ROAS; a home‑improvement client achieved a 19% increase in ad spend with a 95% rise in ad revenue ($1.6M), 50% higher shipped COGS ($5M), CPC down $0.20 and CPA down $10 — all driven by Teikametrics’ solution.

Marshall

Kelly Gerrard

Ecommerce Marketing Manager