Case Study: Power Practical achieves a 206% increase in advertising sales with Teikametrics

Power Practical Increases Advertising Sales by +206%

Power Practical, a maker of the PowerPot and other USB-charging products that gained visibility after appearing on Shark Tank and partnering with Mark Cuban, needed to boost Amazon visibility and drive sales for its growing catalog. They were running Sponsored Products campaigns but wanted to automate bid management, improve keyword targeting, and lower ACOS; to do that they partnered with Teikametrics and its Flywheel optimization platform.

Teikametrics implemented Flywheel’s machine‑learning automation, restructured campaigns, and added and optimized keywords weekly, putting Sponsored Products bidding on autopilot. As a result Teikametrics helped Power Practical increase Sponsored Products‑generated sales by 203%, monthly clicks by 120%, and reduce ACOS by 3.67%; average monthly sales attributed to Sponsored Products rose 71% (with a holiday peak of ~300%), and Sponsored Products now account for 22% of their monthly sales.

Power Practical

Caleb Light

VP of Sales