Case Study: Pirawna (Amazon-focused agency) scales BarkBox from $5M to a $12M run rate with Teikametrics

Pirawna & Teikametrics Help Grow BarkBox on Amazon

Pirawna is an Amazon-focused digital marketing agency that helps brands with Amazon marketing, SEO, optimizations and seller intelligence. Facing the need to optimize and expand BarkBox’s Amazon pay‑per‑click advertising and scale its marketplace business, Pirawna partnered with Teikametrics and deployed Teikametrics’ Flywheel platform to combine agency expertise with automated bidding and data-driven ad management.

Using Teikammetrics’ Flywheel alongside Pirawna’s Amazon know‑how, the team optimized campaigns and scaled BarkBox from a $5M/yr business to a $12M/yr run rate. Teikametrics-enabled efforts drove dramatic short-term gains: total sales rose 230% (from $843,395 to $2,782,581) and total ad sales rose 242% ($411,603 to $1,408,074) in the 90‑day post-launch period, while impressions, clicks and conversions increased by 394%, 316% and 233% respectively; Pirawna also reported 2.36x YoY growth in December and 5.1x YoY growth in January.

Pirawna

Jed Rawson

Chief Executive Officer