Case Study: NutriBullet achieves +24.9% total sales growth while reducing ad spend and ACoS with Teikametrics

Nutribullet Grows Total Sales by +24.9% While Reducing Ad Spend and ACOS

NutriBullet, the leading personal blender brand, needed to reach new customers on Amazon but lacked the data, technology and internal resources to build an incremental growth strategy. They partnered with Teikametrics, leveraging Teikametrics’ AI-powered bidding, full campaign restructure and managed services to gain the reporting granularity and campaign control they were missing.

Teikametrics rebuilt NutriBullet’s advertising structure, applied differential efficiency targets for brand vs. non-brand terms, and activated its bidding engine and analyst guidance. The result: NutriBullet’s total sales grew +24.9% while ad spend fell ~15% and ACoS dropped ~26%, branded-term spend fell 61.5% in the first 90 days, and account management time was reduced—demonstrating Teikametrics’ measurable impact on Amazon performance.

NutriBullet

Adam Klein

Director of Performance Marketing