Case Study: NatureWise achieves 4X Amazon advertising ROI with Teikametrics

NatureWise Boosts Amazon Advertising ROI by 4X with Teikametrics, Expanding to Amazon DSP

NatureWise, a leading supplements and health ecommerce brand with multiple top-10 Amazon Best Sellers (including the #1 Vitamin D), was seeing overall Amazon growth decline despite solid TACOS. Their advertising across Sponsored Products, Sponsored Brands, and DSP was underinvested and undermanaged, so NatureWise engaged Teikametrics for algorithmic, 24/7 campaign optimization and strategic Amazon advertising management, including Amazon DSP.

Teikametrics implemented product-level, goal-driven campaigns using Product Attribute Targeting, automatic campaigns to farm competitor ASINs, manual competitor research, and algorithmic bidding to find and scale profitable keywords while negating unprofitable ones. Teikametrics also launched segmented DSP retargeting; the work delivered a 4X ROI on blended acquisition and DSP retargeting, reduced ACOS by over 50%, and materially increased NatureWise’s sales velocity.

NatureWise

Zach Katzenstein

Director