Case Study: NatureWise boosts Amazon advertising ROI by 4X with Teikametrics

NatureWise boosts Amazon advertising ROI 4X with Teikametrics

NatureWise, a leading supplements and health ecommerce brand, faced declining growth on Amazon despite a good overall advertising cost of sale. Their advertising was underinvested and under-managed, leading to low profitability and a lack of market visibility in the hyper-competitive supplement category. To address this, Director of Digital Marketing Zach Katzenstein sought a strategic partner and chose Teikametrics to manage and optimize their Sponsored Products, Sponsored Brands, and DSP advertising efforts.

Teikametrics implemented product-level, goal-driven campaigns, increasing conquesting efforts through Product Attribute Targeting. Their algorithmic approach helped NatureWise bid efficiently, explore new keyword opportunities, and negate unprofitable ones. The vendor also set up Amazon DSP campaigns using segmented audiences and retargeting. As a result, NatureWise boosted its Amazon Advertising ROI by 4X and substantially increased its sales velocity.

NatureWise