Case Study: Metrolina Greenhouses achieves 167% YoY Walmart growth with Teikametrics

Metrolina Greenhouses, Inc. Partners with Teikametrics to Achieve 167% YoY Growth on Walmart

Metrolina Greenhouses, Inc., an established live plant and DSD supplier, wanted to expand into Walmart’s marketplace but faced challenges with limited ecommerce expertise, constrained resources, and a large, seasonal catalog of over 2,000 SKUs. To help close the knowledge gap and support their move into ecommerce advertising, they partnered with Teikametrics and its AI-powered Flywheel 2.0 platform.

Teikametrics implemented a 1:1 campaign structure, strategic dayparting, seasonal SKU campaigns, presale item campaigns, and bid multipliers to maximize performance within a modest budget. The result was 167% year-over-year quarterly growth in Q4 2022, nearly $260,000 in ad sales, a healthy 4.65 ROAS overall, and a standout weekend dayparting performance with an 11.84 ROAS and $20,769 in ad sales.

Metrolina Greenhouses

Mariah Holland

Chief Marketing Officer