Case Study: Macarta achieves 235% ad-generated sales growth and 8% spend reduction with Teikametrics

Macarta - Customer Case Study

Macarta was tasked with taking Red Kap—a legacy B2B workwear brand they manage—direct-to-consumer on Amazon, translating a B2B brand story for a competitive B2C marketplace and overhauling content and ad strategy. To scale Sponsored Products and improve bidding efficiency, Macarta partnered with Teikametrics and adopted Teikametrics’ Flywheel retail optimization platform and algorithmic bid automation.

Teikametrics’ Flywheel automated ~7,500 monthly bid changes and powered an “always-on” Sponsored Products approach while Macarta restructured campaigns and optimized product pages. The joint solution drove a 22% increase in ad revenue in the first 90 days while cutting spend 8%, delivered a 235% year‑over‑year increase in ad-generated sales (2018 vs 2017), saved over 1,000 Macarta hours, and reduced average CPC by about $0.17—demonstrating Teikametrics’ measurable impact on efficiency and scale.

Macarta

Stephen Reagan

Vp Client Services & Co-founder