Case Study: a leading sun care brand sustains year-over-year growth with Teikametrics

Leading Sun Care Brand grows total sales 15.3% with Teikametrics

a leading sun care brand faced a significant challenge to its year-over-year growth after transitioning approximately 95-97% of its inventory from FBA to FBM, resulting in a loss of Prime eligibility and a noticeable decline in conversion rates. Partnering with Teikametrics, the brand needed an advertising strategy to offset these structural headwinds in its highly competitive seasonal category.

Teikametrics implemented a solution focused on campaign diversification, generic keyword targeting for new-to-brand sales, Sponsored Brands Video, and listing optimization. This strategy led to sustained growth across two consecutive years; in 2024, total sales rose 10.1%, and this was followed by a 15.3% increase in total sales from 2024 to 2025, proving Teikametrics helped the brand successfully navigate its fulfillment shift.