Case Study: Leading Reading and Computer Glasses Company achieves 49% Amazon ad sales growth with Teikametrics

Leading Reading Glasses Brand Grows Amazon Ad Sales by 49% with Teikametrics

Leading Reading and Computer Glasses Company, a top-selling Amazon brand with over 3,500 parent and child products, was seeing rising ACoS and stagnant sales from unoptimized, poorly structured campaigns. They engaged Teikametrics to provide algorithmic bidding, keyword automation, campaign restructuring, and team education to regain product-level profitability and align advertising with business goals.

Teikametrics’ senior ecommerce analyst rebuilt the campaign architecture, applied audience segmentation and margin-based optimizations, and deployed Teikametrics’ algorithmic bidding and keyword automation while training the client to manage campaigns in-house. In the first 60 days versus the prior 60 days, Teikametrics delivered a 49% increase in ad-derived sales, a 12% lift in total sales, and a 1.4 percentage-point reduction in ACoS, with continued growth in total and ad sales.