Case Study: JONPONY achieves +119% ROAS with Teikametrics

Jonpony boosts Walmart ROAS by 119% with Teikametrics

Jonpony, a growing furniture brand on Walmart Marketplace, faced the challenge of standing out and maximizing their return during the highly competitive Walmart Deals 2024 event. With limited internal resources, they needed a way to increase awareness, maintain visibility for top products, and drive conversions without overextending their team. They partnered with vendor Teikametrics to implement a smart advertising strategy.

Teikametrics implemented a full-funnel Sponsored Search strategy powered by AI and real-time data. This solution combined Sponsored Brands, Videos, and Products for comprehensive coverage and used dynamic bid optimization. The results were a 119% increase in ROAS, an 83% rise in conversions, and a 31% lift in units sold over the four-day event, efficiently achieving strong visibility and setting a new performance benchmark for Jonpony.

Jonpony