Case Study: Igloo Achieves 49% Total Sales Growth with Teikametrics

Igloo Partners with Teikametrics, Drives 49% Increase in Total Sales at Increased Efficiency

Igloo partnered with Teikametrics to improve Amazon advertising efficiency while growing sales. The customer wanted to reduce spend on costly auto campaigns without losing the keyword discovery benefits those campaigns provided.

Teikametrics restructured Igloo’s Amazon campaign strategy by building Brand and Generic campaigns with broad match terms that had performed well in automatic campaigns, while adding exact matches as negative keywords to avoid bidding overlap. As a result, Igloo increased ad sales by 97.8%, cut spend by 66.4%, improved ROAS by 489%, and lifted total sales by 48.9% period over period.

Igloo

Logan Grimet

e-Commerce Sales Specialist