Case Study: Diversified Hospitality Solutions Achieves 373% NTB Sales Growth with Teikametrics

How DHS Increased New-to-Brand Sales by 373% on Amazon

Diversified Hospitality Solutions (DHS), a bulk toiletries brand for hospitality settings, struggled to reach the right audience on Amazon. Teikametrics helped DHS move beyond generic keyword targeting like “shampoo” and “body wash,” which had been causing low relevance, wasted ad spend, and limited new customer reach.

Using Amazon Marketing Cloud (AMC), Teikametrics built custom and lookalike audiences around high-intent terms such as “bulk toiletries,” “hotel amenities,” and “bulk shampoo,” then launched new DSP campaigns to target those audiences. The results included a 90% increase in DSP unique user reach, a 40% lift in purchase rate, a 231% jump in add-to-cart rate, a 373% increase in new-to-brand purchases, a 24% rise in total sales, and a 100% improvement in DSP ROAS.

Diversified Hospitality Solutions