Case Study: Caudalie boosts Amazon sales and visibility with Teikametrics

How Caudalie Boosted Sales & Visibility with a Full-Funnel Strategy

Caudalie, the French premium skincare brand, wanted to further scale sales of its Vinoperfect Radiance Serum on Amazon while competing in a crowded beauty category. With many of its products restricted from advertising directly on competitor pages, the brand needed a more effective way to grow visibility, attract new shoppers, and maintain efficiency. Teikametrics helped Caudalie address this challenge with a stronger full-funnel approach.

Teikametrics implemented an integrated Amazon DSP and Streaming TV strategy alongside Caudalie’s existing sponsored ads, using retargeting, retention, conquesting, and in-market audience targeting to drive qualified traffic and repeat purchases. The campaign delivered strong gains, including a 108% increase in total orders, 107% increase in total sales, 71% increase in ad sales, and an 82% lift in conversion rate, showing the impact of Teikametrics’ full-funnel media strategy.

Caudalie