Case Study: Cartology Scales Amazon Advertising with Teikametrics

How Cartology Uses Teikametrics to Scale with Precision, Efficiency, and Intentionality

Cartology, a full-service Amazon agency, needed a way to scale more than 500 catalog items and hundreds of campaigns without losing control, performance, or its own structured campaign framework. To solve this, the team brought in Teikametrics and its AI-driven adtech platform to help manage bidding, budgets, and performance analysis while avoiding the manual work and limitations of Amazon’s ad console.

With Teikametrics, Cartology automated bid adjustments after campaign stabilization, used analytics to support prospecting and recommendations, and relied on the platform’s dependable API for smoother campaign push-throughs. The result was less manual time spent on restructuring and reporting, easier preservation of client-specific naming and segmentation, and the ability to scale accounts in ways Michael Maher said “no human could ever do,” all while improving efficiency and precision with Teikametrics.

Cartology

Michael Maher

Chief Idea Officer