Case Study: Funko expands new customer acquisition with Teikametrics and Amazon Marketing Cloud

Funko Expands Ecommerce Success with Full-Funnel Strategy and Amazon Marketing Cloud

Funko, a leading global brand known for collectible figures, faced challenges in scaling its e-commerce business and acquiring new customers on Amazon despite a loyal fanbase. Their initial advertising strategy had reached saturation, leading to declining returns. In June 2022, they partnered with vendor Teikametrics to refine their approach and drive incremental sales.

Teikametrics implemented a full-funnel advertising strategy for Funko, expanding into Sponsored Brands, Sponsored Displays, and Amazon DSP campaigns. Using Amazon Marketing Cloud for deep analysis, Teikametrics provided insights into customer journeys and new-to-brand purchases. This data-driven approach successfully drove significant growth in new customers and sales over a 24-week period.

Funko

Wendy Kramish

VP of Marketing