Case Study: Walmart achieves efficient sales growth and 4× ad budget justification in 2 weeks with Teikametrics

For GoPlus, Efficient Sales Growth Justifies 4X Budget for Walmart in Only 2 Weeks

Walmart’s marketplace hosted GoPlus Home Goods, which needed to rapidly scale its furniture sales on Walmart.com while keeping return on ad spend (ROAS) efficient. To manage and optimize a 220‑item catalog on the Walmart platform, GoPlus selected Teikametrics to run and optimize Sponsored Products campaigns via Walmart’s API.

Teikametrics implemented a multi‑faceted campaign structure (broad and phrase match to discover opportunities, exact match to capture high‑performing terms) and, within two weeks, exceeded the ROAS target, achieving strong efficiency that justified increasing monthly ad spend 4X (from $50K to $200K). Teikametrics then applied bid multipliers on top‑performing Walmart placements to drive incremental volume and topline growth while maintaining improved ROAS.

Walmart