Case Study: Fellowes Mobile achieves triple-digit sales growth with Teikametrics

Fellowes Mobile boosts sales 118% with Teikametrics

Fellowes Mobile, a leading provider of mobile accessories, faced the challenge of capitalizing on high seasonal traffic during tax season. They needed to move beyond their over-reliance on lower-funnel search ads to adopt a full-funnel strategy that could drive awareness and conversion on Walmart's marketplace without sacrificing efficiency. To achieve this, they partnered with the vendor Teikametrics.

Teikametrics implemented an integrated advertising strategy using Sponsored Products and Onsite Display. This full-funnel, seasonally phased approach successfully captured high-intent shoppers and expanded reach for discovery. The campaign resulted in a 118% increase in sales and a 50% increase in return on ad spend year-over-year, demonstrating Teikametrics' ability to convert seasonal attention into substantial revenue growth.

Fellowes Mobile